January Blues

Published 13.01.2025

Budgeting team hours during a low-sales month like January requires thoughtful planning to balance the financial health of the business with the well-being of the team. Here’s a practical approach for hospitality leaders to navigate this challenge: 

 

1. Analyze Historical Data 

  • Review sales and staffing data from previous Januarys to forecast realistic expectations. Look for patterns in foot traffic, peak days, and times. Use this information to schedule strategically, ensuring coverage during busier periods without overstaffing slower shifts.

2. Prioritize Scheduling Transparency 

  • Share the reality of the business’s low-sales period with the team so they understand why hours might be reduced.  

  • Be upfront about scheduling decisions, and ask for input—some employees may prefer fewer hours in January to recover from the busy holiday season.  

3. Offer Flexibility and Fairness 

  • Rotate shifts fairly so everyone gets an opportunity to work.  

  • Offer employees the chance to pick up extra shifts or take time off based on personal preference.  

  • Cross-train team members to perform multiple roles, which can reduce the need for extra staff while keeping employees engaged.  

4. Focus on Non-Monetary Rewards 

  • During slower months, when financial incentives might be limited, show appreciation in other ways:  

  • Recognise hard work with verbal praise, awards, or special acknowledgments.  

  • Host team-building activities or staff appreciation events that boost morale without breaking the budget.  

5. Invest in Team Development 

  • Use slower days for training sessions that enhance skills, like upselling, customer service techniques, or new menu items.  

  • Provide team members with growth opportunities to keep them engaged and motivated.  

6. Control Operational Costs

  • Adjust expenses in other areas to free up budget for essential staffing:

  • Streamline menu offerings to reduce waste.

  • Limit operational hours to align with peak customer times.

  • Negotiate with suppliers for temporary cost reductions during slower months. 

7. Check In Regularly with the Team

  • Host short, informal meetings to gather feedback on how team members are coping with reduced hours.

  • Be available for one-on-one conversations to address concerns and offer support. 

8. Communicate the Long-Term Plan 

  • Remind the team that January is a temporary lull and share the strategy for busier months ahead. Employees are more likely to remain loyal if they understand the bigger picture.  

By being transparent, flexible, and creative, managers can keep their teams happy while protecting the business during slower periods. These strategies not only build trust and morale but also ensure the team is prepared to excel when sales pick up again.