Because It Makes a Difference—Even at Scale
Published 10.02.2025
In hospitality, there’s a big difference between a manager who just gives orders and a leader who explains “why”. One gets compliance; the other gets buy-in, motivation, and a team that genuinely cares. In an industry where burnout and turnover are way too common, leading with “why” changes everything.
It’s not just about running restaurants—it’s about creating experiences, building connections, and making moments matter. Over the years, hospitality has lost some of the warmth and personal touch that made it so special. By asking “why”, we challenge ourselves to bring that back.
My “why” comes from personal experiences—like going to fancy restaurants with my grandparents and watching old-school pros who truly understood what hospitality meant. They taught me that the best service isn’t about just serving people; it’s about making them feel seen. Those experiences stuck with me, and it’s why we should build teams that don’t just show up for a paycheck—they show up because they believe in what they’re doing.
Scaling The Art of Why isn’t just about the guest experience—it’s about building a strong, sustainable business where “why” drives every decision, from leadership and operations to financials, marketing, our people, & sales.
Financials: Profitability isn’t about cutting corners. It’s about investing in our people, training, and quality to build something that lasts.
Marketing: We’re not just selling food—we’re telling a story. We give people a reason to choose us over the competition.
People: We hire for passion, not just skills. The right people bring warmth and personality to every guest interaction.
Sales & Growth: Guests don’t come back just because the food is good—they come back because they feel something. Understanding what resonates keeps them coming back.
Culture & Leadership: A strong culture lowers turnover, improves service, and creates a more profitable business. Leaders who explain “why” create teams that actually care.
How We Scale Without Losing Ourselves.
The goal isn’t to build another soulless business—it’s to grow without losing the personal touch. That happens when every department, team, and location understands the bigger picture. Financial strategy, marketing, operations, and leadership aren’t separate from hospitality—they are hospitality.
Our restaurants should not feel like just another brand in a portfolio—they should feel like places where guests and staff belong. We’re not in this for short-term wins. We’re building a culture, a movement, and a profitable, sustainable business that stays true to its “why”.
And when we lead with “why”, the personal touch doesn’t just survive—it thrives.